9/22/2023 0 Comments Aesthetic patterns![]() ![]() Minimal styles have the most room for enhancement and changes (like how Apple’s apple went from a rainbow to white without changing shape). Simple design, but everyone knows what it stands for. This technique doesn’t quite work for traditional or even tech companies, but smaller brands who maybe have a handcrafted product can take advantage of this low-key style. Handcrafted: A newer trend, these logos look like they’ve been drawn or chalked.This may be the right design for someone in a web-based space or whose brand exists in a lot of online properties. Material: Google’s simple logo is a great example of this-probably because they invented it! This innovative and modern technique (the evolution of flat design) uses grids, light and shadow to create modern graphics.While some may think of retro as old-hat, it’s experiencing a resurgence in popularity that your brand could take advantage of. Hip coffee shops and throwback hair salons are taking advantage of this look and updating it for 2016. Retro designs are great for brands that fit the aesthetic. ![]()
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